In a male-dominated medium that often sees women using their sexuality to make a name for themselves, Milwaukee-raised NYC resident Signif chooses to channel the art of hip-hop in her songs rather than the hype that surrounds the “prototype” of the female emcee. SigNif was first turned onto hip-hop by her older brothers, and began writing poetry at age eight, which soon led to freestyling. She soon took to developing songs that attempted to capture the essence of both the poetic and off-the-cuff approaches that came naturally to her. In 2009 she released the Beautifully Flawed EP, and The Transition dropped earlier this year featuring Prophetic, J Nolan, APrime, Tay Lee and GodFree. Producer and longtime collaborator Haz Solo recently followed up with his Transition remixes, which you can hear here.
A lot of folks may recognize WordSpit from his appearance in the Dollar Van Demos McDonald’s commercial that ran earlier this year. Believe it or not, it was an instance where a billion dollar company was recognizing the impact of underground hip-hop. WordSpit is not a corporate shill, he’s a veteran emcee in New York City’s underground hip-hop scene, and this week I caught up with him to find out what kind of effect the ad campaign has had on his visibility, who he is as an artist, and where he gets his insane amount of energy from.