Trek Life To Release New Album Everything Changed Nothing On July 27th
So Supreme" To Be Lead Single Off Forthcoming Oddisee-Produced Album
(July 13, 2010 – Brooklyn, NY) California bred emcee Trek Life is excited to announce the release of his latest album, Everything Changed Nothing. Produced entirely by Oddisee, the album will be released July 27th via Mello Music Group.
The album is the culmination of years of collaboration between Trek and producer Oddisee that began with the remixes of Price I've Paid, Trek's debut LP. Undaunted by the thousands of miles separating them, the pair have crafted yet another example of how a producer and an artist with the right chemistry can maintain a winning streak. "We both knew exactly what we were trying to do from the beginning," explains Trek. "Oddisee is a producer in every sense of the world. He had a direction and it was my job to manifest it lyrically." Oddisee's sonic backdrop invoked a verbal assault from Trek that remains raw, and unapologetic throughout the album as Trek sheds light on the "ugly nature of the world" with his gritty but poignant lyricism.
"So Supreme", the album's lead single has generated a powerful buzz. The track was featured on ESPN recently for the network's coverage of the Stanley Cup and NBA Playoffs. The track was a perfect fit for video clips that thrive on ideas of competition and perseverance; with a hard-hitting beat and aggressive rhymes complimenting the action on screen. In regards to Trek's original intent of the track, he says, "This song is really just re-establishing my footing as an emcee. Strictly raw rhymes." Certainly having the lead single of your new album catch the attention of the world's premier sports broadcasting network is a good early indication of the album's merit.
The album's title stems from the emcee's role as a father. Speaking affectionately of his daughter, Trek says, "I was thinking how much she means to me and how she's literally everything I ever wanted, but the reality is life, in general, goes on." The album speaks to the real life of nearly everyone. The personal struggles, trials and tribulations quite simply don't act as roadblocks to the freight train that is life. It’s a sobering fact that Trek seems to have a good handle on. On tracks like "So LA" and the soul-scorching "Jump Out There" Trek makes clear his reality-to-fantasy ratio is stacked well in favor of the former. Gritty tracks of urban reality cross-pollinate with songs that deal with romantic desire such as the Bootsy Collins inspired "I'd Rather Be".
Much as rock groups had classic line-ups lending to their defining sound, many of hip-hop's classic recordings were a result of the pairing of producers and emcees that simply shared an undeniable chemistry. From the legendary DJ Premier and GURU of Gangstarr to Pete Rock and CL Smooth, duos with a history of building towards developing a distinct sound have often won out in the long run. Oddisee and Trek Life carry on the tradition of keeping a close-knit group dynamic together resulting in the production of a coherent and consistent effort.
Trek Life's Everything Changed Nothing, produced entirely by Oddisee, drops July 27th via Mello Music group.
Trek Life has worked with several known artist from Bishop Lamont to Kev Brown and rocked over production from DJ Khalil, DJ Babu, Evidence, Oddisee and many more. With a growing global fan-base that has resulted from consistently touring the United States, the UK, and Europe, Trek Life is planning on releasing 3 projects in 2010 with J.Bizness (Rhymes Within Reason EP), Oddisee (Everything Changed Nothing), and Babu (Fire Outside), all through Mello Music Group. Paired with each of these albums, there will be a Digital 12, featuring clean, dirty, and instrumental versions of each album's lead single for free download. Trek Life is well known for his energetic delivery, straight-forward lyrics, and engaging live shows.
MP3: CookBook & Uno Mas - "When You Rock & Roll" f/ Evidence
Following Video, Cookbook & Uno Mas Release MP3 For Their Latest Single
In "When You Rock & Roll," emcees Cookbook, Uno Mas, and Evidence take turns giving heartfelt renditions of their own struggles with life as an artist; the ups-and-downs, successes and failures that come with being a musician staying true to their art. The song begins with a sample, "How much can you get for your soul?" While the subject is one that others have tackled before, the emcees avoid clichés by being honest. They don't pretend to be above the influence of money, as Evidence raps "I know both sides of the fence" over the beats vocal chops, instrumental loops, and thick drums.
"When You Rock & Roll" is featured on Cookbook & Uno Mas' C&U Music Factory, out nowvia AudioSketchBook / End Of Earth Records.
"So, how many of you Google yourselves regularly? Losers… Yeah, me too. Not a lot, but occasionally (and, you know, only for the articles). It takes me interesting places too, since a lot of the reviews get copied and pasted verbatim into various forums. Then people agree, disagree or ignore. The first time I came across one of my reviews in this manner, being hung, drawn and quartered by some Four Avatars of the Apocalypse, the criticism was stinging, and my ego was bruised. But after a short amount of time, I learned to take both praise and criticism with a pinch of salt. If someone took time out of their day to write me an email saying they loved the review, were they really praising me, or did they simply like the way my review made them feel about the album? Similarly, when a diehard fan has been looking forward to an album from their favourite artist for years, and some dickhead reviewer comes along and nitpicks the hell out of it, was it the specific critique they loathed or the feeling that I'd deflated their sense of expectation? That I took something away from them?"
"Much like the group themselves, this download is pretty hood. Song titles are in ALL CAPS like Daniel Dumile. If you put this one on your iPod you're going to have to fill in the artist name and album title yourself or you'll only find it on the "recently added" playlist. The artwork? Well obviously when you call your shit "Camouflage Summer" you've got to be dipped head to toe in military wears, and yet it still looks like someone did a poor Photoshop trace before cut and pasting their pics over a wall full of non-descript spraypaint tags. Okay so it's a free mixtape, CNN gets to skate on it, but if they do something this awful on "The War Report 2" they need to fire their graphic designer and whoever at IceH20 (their new label, run by Raekwon) approved the artwork. "
"Now Carnage real name Shawn Dix makes it perfectly clear in his bio that he hails from the Eastern shore of Virginia, nowhere near "The Realness" of Queensbridge in NYC, but put a blindfold on a friend and play them "Test of Time" and see if they can tell the difference. Instead of denying the similarity and asking people to stop comparing him to 'Mega he should embrace the love - after all his other brother has been a cult favorite in hip-hop for the last two decades. There's plenty to like on "Test of Time" regardless of who he sounds like or where he hails from. The slow and heavy Chemist backdrop of "Smoke & Drive" puts you perfectly in the zone as Carnage fights negativity around him with a little cannabis. "
"Kosha Dillz kicks a stream-of-consciousness rap until the stream runs out of water, then he lets Cage the Elephant sing the hook, and he comes back for another non-stop rambling verse. It's true that Diwon and Dillz managed to fatten this one into a more electronic hip-hop funk style jam, but I still prefer Cage's original over their tribute to it. I suspect fans of Fanfarlo's "Luna" may feel the same way, as the English pop band founded by a Swedish musician suddenly sounds like no parts of either - and Dillz is trying to do an accent that's either Jamaican or Brixton that's ALSO no parts of either. If you were to ask GWAR they would probably declare that "this is no life for a GOD" after hearing Diwon and Dillz take on "Lust in Space." It's not heavy, it's not metal, and it's other than a couple of lines like "blood everywhere, no one even really cares" it's not even brutal."
DoItAll :: American Du :: Poppyseed Records as reviewed by Pete T.
"While the bright, horn-heavy production was certainly the main attraction of the early LOTUG records, DoItAll and Mr. Funke were no slouches on the mic, sporting upbeat flows and tireless energy that served a perfect match for the rich and funky music. Seventeen years after his group's debut, Dupre "DoItAll" Kelly struck out on his own with his first solo album on Poppyseed Records. A glance at "American Du"'s tracklist should be enough to entice any '90s East Coast fan, with a dream guest list including spots from Masta Ace, Grand Daddy IU, Mr. Cheeks, Treach, Shyheim, Craig G, Ed O.G., DJ Kool, and Michael Bivins with production by Pete Rock, Scott Storch, and Fokus. For such a low-profile release, these big names are all the more impressive, and they do their part to ensure that "American Du" is laced with strong posse cuts."
"Generally speaking, I'm more of wallflower at the party, not really much of a dancer and I'm pretty sure that Goodie Mob was throwing jabs at me when they dropped "They Don't Dance No Mo", but I digress. I do make a handful of exceptions however, depending on how many Long Islands I consume and how dark the place is. I would be minding my own business and then the DJ's reggae set starts. I hear the words "Shake..that...thing", the beginning of Sean Paul's "Get Busy" and I'd be driven to the dance floor to try my best to violate someone's daughter as much as possible without being arrested. I didn't know it at the time, but what had magnetically pulled me to the floor (besides the sights) was a riddim called Diwali which has been credited to a producer named Steven "Lenky" Marsden."
"Guilty was a Dilla protege, and Dilla was supposed to be handling production on Guilty's debut. Then Dilla died, and by the time "Ode to the Ghetto" appeared in March of 2008, there were hardly any Dilla joints on it. Having Madlib, Black Milk, and Oh No pick up the slack was a nice consolation prize. While I enjoyed "Ode to the Ghetto", I respectfully disagree with this website's perfect rating of that album. It's a good album, but Guilty's rhyming sometimes resorted to gangster rap cliches, and I had trouble understanding what songs like "Getting Riches/Getting Bitches" were supposed to be the antidote for. Did we really need more thuggish gangsta rap? Aren't there about 100 street rap albums released each month that fill that niche? Rather than feeling like the Next Big Thing, "Ode to the Ghetto" was just more of the same. "
"In the beginning, there was the Wu. The Wu-Tang Clan separated the light from the darkness, and hip-hop proclaimed it good. Looking upon their creation, Wu-Tang created rap heaven on earth, and at this point Killah Priest fell from the skies to land in Brooklyn. Living under the alias Walter Reed, Priest first found his way to RZA, and made his introduction to their hip-hop world on "Diary of a Madman" by the Gravediggaz - and it was good. Soon the fallen angel was a full-fledged disciple of the Wu appearing on albums by GZA, Ol' Dirty Bastard and Sunz of Man, and soon enough he was releasing a solo CD called "Heavy Mental." Wu-Tang Clan members returned the favor by producing and appearing on his official debut, and it was good... only it wasn't ALL good. "
"If you're reading this review right now, check out The Too Poetic Story by Jesse Serwer when you're done with my dissection. Actually check it out at any time - go there first and come back if you want. It's a fantastic piece that goes in depth on the history of hip-hop in Wyandanch, New York. You probably know Wyandanch because of Rakim, but there was no shortage of hip-hop talent bubbling up to the surface during the 1980's in this unincorporated hamlet of Babylon. Poetic was in and out of a variety of groups and crews, rapping under a half-dozen or more monikers, before he finally landed his big break and was signed to Tommy Boy Records. Soon enough a twelve inch single hit radio and retail in '89: "Poetical Terror" b/w "God Made Me Funky." "
This past Thursday, NBA superstar LeBron James finally answered the question that media had been asking for years on end. James chose to leave the harsh winters of his home state of Ohio and the Cleveland Cavaliers organization for the blazing sun, Ferraris and tanned bodies of South Beach and the Miami Heat Basketball Club. For the longest, James said that his decision would largely be based on the best opportunity to win multiple championships, but what about hip-hop? All of the major regions that were interested in LeBron James all have their own hip hop culture and one can't help but wonder how much of an influence it had on his decision. Let's examine them.
Cleveland - Almost without any thought, hip-hop legends Bone Thugs-N-Harmony come to mind. They recently released their latest comeback album Uni5: The World's Enemy, and it didn't do too well on the charts. Outside of BTNH, the City of Cleveland's biggest hip-hop stars are Kid Cudi, Ray Cash and the up & coming Chip Tha Ripper. Overall, the State of Ohio has a bubbling underground scene. Columbus-based emcee Debonair even released a tribute song called "LeBron James" which ended up getting a rather large amount of plays on YouTube.
New York/New Jersey - For a long time, the birthplace of hip-hop was considered a frontrunner in the bidding for James' services, but just as the Grandmaster Flash & The Furious Five song goes: "Everything in New York ain't always what it seems." Sure the Big Apple has the brightest lights and biggest stages, but perhaps the concrete jungle of the Empire State proved to be a bit more than what LBJ was looking for. With New Jersey, of course there's LeBron's strong friendship with Nets minority owner Jay-Z, but maybe James doesn't get down with legends like Redman and the re-emerging Naughty By Nature or newcomers like Ian Wellz. Then again, perhaps it had something to do with the fact that the Nets only won 12 games this past season.
Chicago - The City of Wind, another city that at one time appeared to be in the running in the LeBron sweepstakes. As expected, Chicago's biggest hip-hop asset is Kanye West (who just happened to be in attendance at LBJ's press conference dubbed "The Decision"), but there are other attractive stars in the form of Lupe Fiasco and Common. Lesser known, but still quality acts include Rhymefest and Kidz in the Hall. With all of the talent in the town, one has to wonder why LBJ wouldn't choose Chicago. Some sources have hinted at a certain person's so-called legacy and shadow just being too much of a burden for the young star to handle. That certain person--R. Kelly.
Miami - With all due respect to the great E-40, Dade County has been doing its thing in a major way for the past few years. There's one of the top heavyweights, aka the Teflon Don Rick Ross and also Plies, Trina, Pitbull, Trick Daddy and Brisco. No one (with maybe the exception of Lil Jon) is louder on the mic than Def Jam South head honcho DJ Khaled, and despite attempts by some to eradicate it, T-Pain, his iTunes app and Auto-Tune are still alive. Miami has an exciting underground scene to it as well with artists like Blood Type and SERUM spearheading the movement. It doesn't hurt that artists from the aforementioned Chicago and New York often come TO Miami to party. People like Diddy and Fat Joe come to mind here.
Basketball aside, perhaps all the glitz and glam of Miami without the cold winters of the northern cities was the reason for the move LBJ made. Maybe it was the lack of a personal income tax that turned out to be the deciding factor. One thing that is for certain, hip-hop is a pretty big deal to LeBron James. He would always make appearances at the biggest shows in Cleveland (usually alongside Jay-Z, but others as well). With the move to Miami...the city is larger, the limelight is stronger and the stage is certainly bigger. Rappers have more than likely started writing their LeBron James punchlines already. Expect to hear an influx of references to the LBJ situation with lines that might mention bringing more heat than Wade, Bosh and James or being a king in Miami like LeBron and so forth.
Things should be quite interesting from here moving forward, but LeBron James craves this type of attention. We'll have to wait and see what he does with it all.
RapReviews' podcast lineup keeps increasing as The Adam B Experience now alternates every two weeks with a brand new show from Jeep Ward a/k/a DJ Halo called Subways & Sidewalks! In studio for his second edition for RR is special guest Sketch Tha Cataclysm. Thanks for listening and remember to share the show with a friend and tell them to check out all the shows on RapReviews.com!
* Sketch Tha Cataclysm - If * Pruven - Indie Flick ft. Mic Ripz * Expertiz ft. Silentuch, Haul Digg, Breeze Everflowin', Sketch Tha Cataclysm, Rising Sun Quest, Roc Doggie - Ring of Fire * Factor ft. Def3 - Battle Scars * Phenetiks ft. D_Cyphernauts, Rising Sun Quest, Sketch tha Cataclysm, Spaz & Expertiz - Sharpie * Deto 22 - This Much Hip-Hop * Serengeti - I'm Emo * Ceschi - No New York * Pookey Blow - Get Up (and Go to School) * Sketch tha Cataclysm - The Venue * Sketch tha Cataclysm - Words and Numbers
Every Sunday at 9:30 PM EST we air a live new edition of Hip-Hop Shop on BlogTalkRadio like the one you're about to hear - Episode #82 - Hip-Hop Shop Interviews Devo Spice! Tonight we cover the entire span of Spice's career from the formation of Sudden Death to the alt.rap.unsigned.tape to his rise to fame on the Dr. Demento Show and much much more. Check out his website at DevoSpice.com, follow him on Twitter @devospice, you can view his Facebook page too and he'll be at Nerdapalooza next weekend! Send all feedback on the show to email@example.com. Thanks for listening and remember to share the show with a friend and tell them to check out the replay every Tuesday on RapReviews.com!
* Devo Spice - Praying to the Porcelain God * Devo Spice - I Hate Mondays * Devo Spice - Why I No Longer Listen to New York Hip-Hop Radio * Devo Spice - Not Your Personal IT Guy * Devo Spice - Platform Wars
Many great producers don’t get the face time they deserve, which is why this week I made a trip behind the boards to catch up with beatsmith extraordinaire, Willie Green. Originally from Hartford, CT, but now residing in Brooklyn, there’s a good chance you’ve heard Green’s work, but just don’t realize it. He has production credits on the Super Chron Flight Bros’ latest album, Cape Verde, and on Premonition’s just released The Build. Green’s latest solo release is Dirty Jordans and when he sat down with me we discussed the album, why he likes the idea of dirty, rather than clean, Jordans, and what he has in common with some other famous Willie Greens, including an NBA player and an organic farm.