RapReviews.com Feature - "I Miss the OLD Kanye"
Author: Jesal 'Jay Soul' Padania

So we here at RapReviews decided to hedge our bets and hold off on a review this week, due to the potential changes that Kanye West may make to his already released album. It's a strange, wonderful new world Ð a peek behind the iron curtain of music production with Ye making this final two week stage public. It's driving people mad with lust, anger, impatience... And it's almost entirely deliberate.

West is a master at manipulating the media, and even if Twitter as a platform has hit a plateau, it's still a wonderful and instantaneous mouthpiece for artists to get the word out. Right now, people are hanging on his every word, with some tweets getting over a thousand retweets within TWENTY SECONDS. It's a carefully plotted attention grab, even if many people are blissfully unaware and just consider it all the actions of a crazy and/or arrogant asshole.

There is a wildly oscillating fervor around West Ð one minute, we hate him for stupid tweets like "BILL COSBY INNOCENT!!!" The next, he drops a hilarious freestyle like "I Love Kanye" and it's all love again. He can hold a listening session in Madison Square Garden (seriously, who else would even think of that?) and then add five songs just "30 Hours" later. It's deliberately dizzying, a rollercoaster that is designed to keep the onlooking public on tenterhooks. And I don't believe it to be over just yet. He's currently going quiet on Twitter for a few hours, then coming back with an epic rant (asking the Facebook overlord for $1 billion on Twitter... It's too ridiculous, even for West). He knows his stock is high right now, he's been trending for days without pause and is helping to fill pages of copy all over the world.